:root {
  --bone: #f4f1ea;
  --chalk: #fbfaf7;
  --charcoal: #252a2c;
  --fig: #171a1d;
  --limestone: #d7d2c8;
  --graphite: #646764;
  --vermilion: #d75536;
  --pale-vermilion: #f3ded6;
  --teal: #2c756f;
  --mist-teal: #dcebe7;
  --serif: "DM Serif Display", Georgia, serif;
  --sans: "Manrope", Arial, sans-serif;
  --mono: "IBM Plex Mono", monospace;
  --shell: min(1240px, calc(100vw - 64px));
  --ease: 240ms cubic-bezier(.2,.72,.24,1);
}

* { box-sizing: border-box; }

html { scroll-behavior: smooth; }

body {
  margin: 0;
  background: var(--bone);
  color: var(--fig);
  font-family: var(--sans);
  font-size: 16px;
  line-height: 1.55;
  text-rendering: optimizeLegibility;
  -webkit-font-smoothing: antialiased;
}

body.menu-open { overflow: hidden; }

a { color: inherit; }

button, a { -webkit-tap-highlight-color: transparent; }

button:focus-visible, a:focus-visible {
  outline: 2px solid var(--vermilion);
  outline-offset: 4px;
}

.skip-link {
  position: fixed;
  z-index: 200;
  left: 16px;
  top: 12px;
  padding: 10px 14px;
  background: var(--fig);
  color: var(--chalk);
  transform: translateY(-150%);
}

.skip-link:focus { transform: translateY(0); }

.shell { width: var(--shell); margin-inline: auto; }

.site-header {
  position: sticky;
  z-index: 100;
  top: 0;
  background: color-mix(in srgb, var(--bone) 94%, transparent);
  border-bottom: 1px solid transparent;
  backdrop-filter: blur(8px);
  transition: border-color var(--ease);
}

.site-header.scrolled { border-color: var(--limestone); }

.header-inner {
  min-height: 82px;
  display: flex;
  align-items: center;
  justify-content: space-between;
}

.wordmark {
  display: inline-flex;
  align-items: center;
  gap: .42rem;
  font-family: var(--serif);
  font-size: 1.06rem;
  letter-spacing: .025em;
  text-decoration: none;
  white-space: nowrap;
}

.wordmark-type { display: inline-flex; gap: .42rem; }
.wordmark-muted { color: var(--teal); }

.site-nav { display: flex; align-items: center; gap: clamp(18px, 2.2vw, 34px); }

.site-nav a {
  font-size: .78rem;
  font-weight: 600;
  text-decoration: none;
  transition: color var(--ease);
}

.site-nav a:hover { color: var(--vermilion); }

.site-nav .nav-cta {
  margin-left: 8px;
  padding: 10px 14px;
  border: 1px solid var(--charcoal);
  border-radius: 2px;
}

.site-nav .nav-cta:hover { background: var(--charcoal); color: var(--chalk); }

.menu-toggle { display: none; }

.hero { padding: 76px 0 0; min-height: calc(100vh - 82px); }

.hero-grid {
  display: grid;
  grid-template-columns: 1.06fr .94fr;
  gap: clamp(48px, 7vw, 110px);
  align-items: center;
}

.eyebrow, .card-index, .system-number, .output, .logic, .audit-type, .audit-id, .case-placeholder-label {
  font-family: var(--mono);
  font-size: .7rem;
  font-weight: 500;
  letter-spacing: .06em;
  line-height: 1.35;
  text-transform: uppercase;
}

.eyebrow { margin: 0 0 30px; color: var(--vermilion); }

.proof-dot {
  display: inline-block;
  width: 7px;
  height: 7px;
  margin-left: 8px;
  border-radius: 50%;
  background: var(--vermilion);
}

h1, h2, h3, p { margin-top: 0; }

h1 {
  max-width: 690px;
  margin-bottom: 28px;
  font-family: var(--serif);
  font-size: clamp(4rem, 7.6vw, 7.6rem);
  font-weight: 400;
  letter-spacing: -.035em;
  line-height: .9;
}

h1 em { color: var(--vermilion); font-weight: 400; }

.hero-deck {
  max-width: 650px;
  margin-bottom: 40px;
  color: var(--graphite);
  font-size: clamp(1.08rem, 1.5vw, 1.28rem);
  line-height: 1.55;
}

.hero-actions { display: flex; flex-wrap: wrap; align-items: center; gap: 28px; }

.button {
  display: inline-flex;
  min-height: 52px;
  align-items: center;
  justify-content: center;
  gap: 32px;
  padding: 14px 18px;
  border: 1px solid transparent;
  border-radius: 2px;
  font-size: .78rem;
  font-weight: 700;
  text-decoration: none;
  transition: background var(--ease), color var(--ease), transform var(--ease);
}

.button:hover { transform: translateY(-2px); }
.button-primary { background: var(--charcoal); color: var(--chalk); }
.button-primary:hover { background: var(--fig); }
.button-vermilion { background: var(--vermilion); color: #fff; }
.button-vermilion:hover { background: #bb4228; }

.text-link {
  font-size: .8rem;
  font-weight: 700;
  text-underline-offset: 5px;
  text-decoration-thickness: 1px;
}

.signal-plate {
  overflow: hidden;
  border: 1px solid var(--limestone);
  border-radius: 4px;
  background: var(--chalk);
}

.plate-topline, .plate-outcome {
  display: flex;
  align-items: center;
  justify-content: space-between;
  padding: 14px 18px;
  font-family: var(--mono);
  font-size: .62rem;
  letter-spacing: .06em;
  text-transform: uppercase;
}

.plate-topline { border-bottom: 1px solid var(--limestone); color: var(--graphite); }
.signal-steps {
  min-height: 330px;
  display: grid;
  grid-template-columns: 1fr auto 1fr auto 1fr;
  align-items: center;
  gap: 12px;
  padding: 46px 26px;
  background: var(--bone);
}
.signal-step { align-self: stretch; display: grid; grid-template-rows: 56px auto 48px; align-content: center; padding: 20px 14px; border-top: 1px solid var(--limestone); border-bottom: 1px solid var(--limestone); }
.signal-step > span { color: var(--vermilion); font: 500 .62rem/1 var(--mono); }
.signal-step strong { font-family: var(--serif); font-size: clamp(1.45rem, 2.3vw, 2.15rem); font-weight: 400; }
.signal-step p { margin: 6px 0 0; color: var(--graphite); font-size: .72rem; line-height: 1.4; }
.signal-step-final { background: var(--mist-teal); border-color: #b9d3ce; }
.signal-step-final strong { color: var(--teal); }
.step-arrow { color: var(--graphite); font-size: 1.1rem; }

.plate-outcome {
  align-items: flex-start;
  justify-content: flex-start;
  gap: 18px;
  border-top: 1px solid var(--limestone);
  color: var(--graphite);
  text-transform: none;
}

.plate-outcome p { margin: 0; line-height: 1.45; }
.plate-outcome strong { color: var(--teal); font-weight: 700; }
.outcome-mark { color: var(--vermilion); }

.hero-foot {
  display: grid;
  grid-template-columns: repeat(4, 1fr);
  margin-top: 70px;
  padding: 20px 0;
  border-top: 1px solid var(--limestone);
  color: var(--graphite);
  font-family: var(--mono);
  font-size: .64rem;
  letter-spacing: .03em;
  text-transform: uppercase;
}

.hero-foot-note { color: var(--vermilion); text-align: right; }

.section { padding: clamp(100px, 12vw, 180px) 0; }
.problem { background: var(--chalk); }

.split-intro, .system-heading, .work-heading {
  display: grid;
  grid-template-columns: .7fr 1.3fr;
  gap: clamp(40px, 8vw, 140px);
  margin-bottom: 78px;
}

.display-heading {
  margin-bottom: 28px;
  font-family: var(--serif);
  font-size: clamp(2.9rem, 5.4vw, 5.4rem);
  font-weight: 400;
  letter-spacing: -.026em;
  line-height: 1.02;
}

.lead { max-width: 770px; color: var(--graphite); font-size: clamp(1.05rem, 1.5vw, 1.3rem); }
.lead.compact { max-width: 420px; align-self: end; margin-bottom: 10px; }

.gap-grid { display: grid; grid-template-columns: repeat(3, 1fr); border: 1px solid var(--limestone); }

.gap-card { min-height: 340px; padding: 30px; background: var(--bone); }
.gap-card + .gap-card { border-left: 1px solid var(--limestone); }
.gap-card:nth-child(2) { background: var(--mist-teal); }
.card-index { display: block; margin-bottom: 70px; color: var(--vermilion); }
.gap-card h3 { max-width: 320px; font-family: var(--serif); font-size: 1.75rem; font-weight: 400; line-height: 1.16; }
.gap-card p { margin-bottom: 0; color: var(--graphite); font-size: .9rem; }

.principle-line { margin: 78px 0 0; padding: 0; border: 0; }
.principle-line p { margin: 0; font-family: var(--serif); font-size: clamp(2.3rem, 4.5vw, 4.8rem); line-height: 1.08; }
.principle-line span { color: var(--teal); }

.system { background: var(--charcoal); color: var(--bone); }
.system .eyebrow { color: #ef6a4b; }
.system .lead { color: #b9bbb7; }
.system-heading { grid-template-columns: 1.35fr .65fr; align-items: end; }

.system-list { margin: 0; padding: 0; border-top: 1px solid #505557; list-style: none; }
.system-item {
  display: grid;
  grid-template-columns: .24fr .45fr 1fr .75fr;
  gap: 28px;
  align-items: start;
  padding: 34px 0;
  border-bottom: 1px solid #505557;
  transition: padding-left var(--ease), background var(--ease);
}
.system-item:hover { padding-left: 12px; background: #2a3032; }
.system-number { color: #ef6a4b; }
.system-item h3 { margin: -7px 0 0; font-family: var(--serif); font-size: 2rem; font-weight: 400; }
.system-item p { max-width: 500px; margin: 0; color: #c7c6c0; font-size: .92rem; }
.output { color: #91c0bb; line-height: 1.65; }

.audience-grid { display: grid; grid-template-columns: .9fr 1.1fr; gap: clamp(60px, 10vw, 160px); }
.audience-statement { position: sticky; top: 130px; align-self: start; }
.audience-list { border-top: 1px solid var(--limestone); }
.audience-item { display: grid; grid-template-columns: 42px 1fr; gap: 24px; padding: 36px 0 44px; border-bottom: 1px solid var(--limestone); }
.audience-item > span { padding-top: 4px; color: var(--vermilion); font-family: var(--mono); font-size: .68rem; }
.audience-item h3 { font-family: var(--serif); font-size: 1.9rem; font-weight: 400; }
.audience-item p { max-width: 580px; margin: 0; color: var(--graphite); }

.thinking { padding-top: 0; }
.max-heading { max-width: 700px; }
.thinking-grid { display: grid; grid-template-columns: repeat(3, 1fr); margin-top: 70px; }
.thinking-card { min-height: 420px; padding: 30px; border: 1px solid var(--limestone); background: var(--chalk); }
.thinking-card + .thinking-card { border-left: 0; }
.thinking-card.teal { background: var(--mist-teal); }
.thinking-card.dark { border-color: var(--charcoal); background: var(--charcoal); color: var(--bone); }
.logic { display: block; margin-bottom: 120px; color: var(--vermilion); }
.thinking-card h3 { font-family: var(--serif); font-size: clamp(2rem, 3vw, 3.1rem); font-weight: 400; line-height: 1.03; }
.thinking-card p { margin: 0; color: var(--graphite); font-size: .9rem; }
.thinking-card.dark p { color: #c7c6c0; }

.work { background: var(--chalk); }
.work-heading { grid-template-columns: 1.1fr .55fr; align-items: end; }
.work-disclosure { margin: 0 0 8px; padding-left: 18px; border-left: 2px solid var(--teal); color: var(--graphite); font-size: .76rem; }
.work-disclosure span { display: block; margin-bottom: 5px; color: var(--teal); font-family: var(--mono); font-size: .62rem; text-transform: uppercase; }
.audit { border-top: 1px solid var(--fig); }
.audit header { display: flex; justify-content: space-between; padding: 16px 0; }
.audit-type { color: var(--teal); }
.audit-id { color: var(--graphite); }
.audit-title { padding: 30px 0 38px; border-top: 1px solid var(--limestone); }
.audit-title h3 { max-width: 850px; margin: 0; font-family: var(--serif); font-size: clamp(2rem, 3.8vw, 4rem); font-weight: 400; line-height: 1.08; }
.audit-stages { display: grid; grid-template-columns: repeat(3, 1fr); margin-bottom: 74px; border: 1px solid var(--limestone); }
.audit-stages > div { min-height: 180px; padding: 22px; }
.audit-stages > div + div { border-left: 1px solid var(--limestone); }
.audit-stages > div:nth-child(3) { background: var(--mist-teal); }
.audit-stages span { display: block; margin-bottom: 32px; color: var(--vermilion); font-family: var(--mono); font-size: .65rem; text-transform: uppercase; }
.audit-stages p { margin: 0; color: var(--graphite); font-size: .84rem; }
.case-placeholder { display: flex; align-items: center; justify-content: space-between; gap: 30px; padding: 26px 0; border-block: 1px dashed var(--limestone); }
.case-placeholder-label { color: var(--vermilion); }
.case-placeholder p { max-width: 640px; margin: 0; color: var(--graphite); font-size: .82rem; }

.about-grid { display: grid; grid-template-columns: minmax(280px, .62fr) 1.38fr; gap: clamp(60px, 10vw, 150px); align-items: center; }
.founder-portrait { position: relative; width: min(100%, 340px); aspect-ratio: 3 / 4; overflow: hidden; justify-self: start; margin: 0; border: 1px solid var(--limestone); background: #a7a7a7; }
.founder-portrait img { position: absolute; inset: 0; width: 100%; height: 100%; object-fit: cover; object-position: 50% 20%; }
.founder-portrait figcaption { position: absolute; inset: auto 0 0; display: flex; align-items: center; justify-content: space-between; gap: 20px; padding: 18px 22px; background: color-mix(in srgb, var(--fig) 92%, transparent); color: var(--bone); font-family: var(--mono); font-size: .68rem; letter-spacing: .04em; text-transform: uppercase; }
.founder-portrait figcaption small { color: #c4c6c1; font: inherit; }
.about-copy > p:not(.eyebrow):not(.lead) { max-width: 680px; color: var(--graphite); }
.about-proof { display: flex; align-items: center; gap: 12px; margin-top: 44px; color: var(--teal); font-family: var(--mono); font-size: .68rem; text-transform: uppercase; }
.about-link { display: inline-block; margin-top: 24px; color: var(--fig); }

.contact { position: relative; overflow: hidden; padding: clamp(110px, 13vw, 190px) 0 70px; background: var(--fig); color: var(--bone); }
.contact-inner { position: relative; }
.eyebrow.light { color: #ef6a4b; }
.contact h2 { position: relative; z-index: 1; max-width: 1070px; margin-bottom: 65px; font-family: var(--serif); font-size: clamp(3.5rem, 7vw, 7rem); font-weight: 400; letter-spacing: -.035em; line-height: .94; }
.contact-row { position: relative; z-index: 1; display: grid; grid-template-columns: auto 1fr; gap: clamp(40px, 8vw, 120px); align-items: center; }
.contact-row p { max-width: 510px; margin: 0; color: #bbbdb8; }
.contact-meta { position: relative; z-index: 1; display: flex; justify-content: space-between; gap: 28px; margin-top: 110px; padding-top: 18px; border-top: 1px solid #414548; color: #a4a6a2; font-family: var(--mono); font-size: .62rem; text-transform: uppercase; }
.contact-meta a { color: inherit; text-underline-offset: 4px; }
.contact-meta a:hover { color: var(--bone); }
.contact-arc { position: absolute; width: 75%; right: -18%; bottom: -10px; opacity: .45; }
.contact-arc path { fill: none; stroke: #797d7d; stroke-width: 1; }
.contact-arc circle { fill: var(--vermilion); }

.site-footer { padding: 28px 0; background: var(--fig); color: var(--bone); border-top: 1px solid #414548; }
.footer-mark .wordmark-muted { color: #8fbbb6; }
.footer-inner { display: grid; grid-template-columns: 1fr 1fr 1fr; align-items: center; }
.footer-inner p { margin: 0; color: #949793; font-size: .72rem; text-align: center; }
.footer-meta { font-family: var(--mono); text-transform: uppercase; text-align: right !important; }

.reveal { opacity: 0; transform: translateY(14px); transition: opacity 600ms ease, transform 600ms ease; }
.reveal.visible { opacity: 1; transform: none; }

@media (max-width: 980px) {
  :root { --shell: min(100% - 40px, 760px); }
  .menu-toggle { display: inline-flex; align-items: center; gap: 12px; padding: 8px 0; border: 0; background: transparent; color: var(--fig); font: 600 .76rem var(--sans); }
  .menu-lines { width: 22px; }
  .menu-lines i { display: block; height: 1px; margin: 5px 0; background: currentColor; transition: transform var(--ease); }
  .site-nav { position: fixed; inset: 82px 0 auto; height: calc(100vh - 82px); display: flex; flex-direction: column; align-items: stretch; gap: 0; padding: 30px 20px; background: var(--bone); transform: translateX(100%); transition: transform var(--ease); }
  .site-nav.open { transform: translateX(0); }
  .site-nav a { padding: 18px 0; border-bottom: 1px solid var(--limestone); font-family: var(--serif); font-size: 2rem; font-weight: 400; }
  .site-nav .nav-cta { margin: 26px 0 0; padding: 16px; font-family: var(--sans); font-size: .86rem; text-align: center; }
  .hero { padding-top: 64px; }
  .hero-grid, .split-intro, .system-heading, .work-heading, .audience-grid, .about-grid { grid-template-columns: 1fr; }
  .hero-grid { gap: 64px; }
  h1 { max-width: 620px; }
  .signal-plate { max-width: 680px; }
  .hero-foot { grid-template-columns: repeat(2, 1fr); gap: 12px; }
  .hero-foot-note { text-align: left; }
  .split-intro, .system-heading, .work-heading { gap: 8px; margin-bottom: 54px; }
  .gap-grid, .thinking-grid { grid-template-columns: 1fr; }
  .gap-card { min-height: auto; }
  .gap-card + .gap-card { border-left: 0; border-top: 1px solid var(--limestone); }
  .card-index { margin-bottom: 36px; }
  .system-item { grid-template-columns: .18fr .38fr 1fr; }
  .system-item .output { grid-column: 3; }
  .audience-statement { position: static; }
  .thinking-card { min-height: 330px; }
  .thinking-card + .thinking-card { border-left: 1px solid var(--limestone); border-top: 0; }
  .logic { margin-bottom: 82px; }
  .founder-portrait { width: min(100%, 330px); }
  .contact-row { grid-template-columns: 1fr; }
}

@media (max-width: 640px) {
  :root { --shell: calc(100% - 32px); }
  .header-inner { min-height: 72px; }
  .site-nav { top: 72px; height: calc(100vh - 72px); }
  .hero { min-height: auto; padding-top: 44px; }
  h1 { font-size: clamp(3.75rem, 20vw, 5.5rem); }
  .hero-actions { align-items: stretch; flex-direction: column; gap: 18px; }
  .button { width: 100%; justify-content: space-between; }
  .hero-foot { margin-top: 48px; grid-template-columns: 1fr; }
  .section { padding: 88px 0; }
  .display-heading { font-size: clamp(2.7rem, 14vw, 4rem); }
  .system-item { grid-template-columns: 36px 1fr; gap: 16px; }
  .system-item h3 { font-size: 1.75rem; }
  .system-item p, .system-item .output { grid-column: 2; }
  .thinking-card { min-height: 360px; }
  .thinking-card + .thinking-card { border-left: 1px solid var(--limestone); }
  .audit header { gap: 20px; }
  .audit-stages { grid-template-columns: 1fr; }
  .audit-stages > div { min-height: 0; }
  .audit-stages > div + div { border-left: 0; border-top: 1px solid var(--limestone); }
  .case-placeholder { align-items: flex-start; flex-direction: column; }
  .signal-steps { min-height: 220px; grid-template-columns: minmax(0, 1fr) auto minmax(0, 1fr) auto minmax(0, 1fr); gap: 4px; padding: 20px 12px; }
  .signal-step { min-height: 170px; grid-template-rows: 44px auto; padding: 16px 8px; }
  .signal-step strong { font-size: clamp(1rem, 5vw, 1.35rem); }
  .signal-step p { display: none; }
  .step-arrow { padding: 0; transform: none; font-size: .9rem; }
  .founder-portrait { width: min(76vw, 280px); justify-self: center; }
  .founder-portrait figcaption { align-items: flex-start; flex-direction: column; gap: 4px; }
  .contact h2 { font-size: clamp(3.2rem, 16vw, 5rem); }
  .contact-meta { align-items: flex-start; flex-direction: column; gap: 12px; margin-top: 80px; }
  .contact-arc { width: 145%; right: -72%; }
  .footer-inner { grid-template-columns: 1fr; gap: 16px; }
  .footer-inner p, .footer-meta { text-align: left !important; }
}

@media (prefers-reduced-motion: reduce) {
  html { scroll-behavior: auto; }
  *, *::before, *::after { transition-duration: .01ms !important; animation-duration: .01ms !important; animation-iteration-count: 1 !important; }
  .reveal { opacity: 1; transform: none; }
}

@media print {
  .site-header, .hero-actions, .contact-arc { display: none; }
  .reveal { opacity: 1; transform: none; }
  body { background: #fff; }
}